Google Ads may be one of the most effective ways to grab your target audience's attention, but paying for each view means that getting the right views is a must. Here are ten helpful tips for getting the most out of your pay-per-click ads!

1. Avoid Using "Broad Match" Keywords for Pay-Per-Click Ads

Getting as many eyes on your ads as possible may seem like a good idea at the time, but setting them to show up in search results that only partially fit your keywords will result in paying for a much higher percentage of views that are irrelevant to your target audience. 

2. Target Specific Demographics

When paying for every view your ad gets, you must ensure your viewers come as close to your brand's ideal target audience. 

3. Use Negative Keywords

Specifying searches you do not want your ads to appear in can also help you avoid wasting money on irrelevant views from searches that have nothing to do with your products. 

4. Prioritize Long-Tail Keywords

Long-tail keywords are more relevant to your brand. They usually come with much less competition than shorter keywords that apply to several other topics that do not apply to your brand. 

5. Consider Geography

Most brands only sell to customers in certain countries, and many small businesses do the majority of their business with residents of just a few cities. Narrowing your targeting to the right geographic regions ensures that only people that could reasonably support your business receive your ads. 

6. Post at the Right Time of Day

Likewise, posting at a time of day that makes sense for many of your viewers is a must. Your target audience is unlikely to see ads at times that do not make sense in their time zones. 

7. Use Rule Bidding

Rule bidding can help you avoid overpaying for your strongest keywords by comparing them to competing keywords. 

8. Test Various Versions

Testing the performance of several ad versions you are considering can help you choose the option that gets your keywords just right and captures your viewers' attention.

9. Turn Off Ad Suggestion Auto-Application

You know your brand better than Google does, which means that letting Google do what it wants with your ads without your approval is likely to negate the hard work you put into getting them just right. 

10. Track Your ROI to Analyze Pay-Per-Click Ads

Tracking the overall ROI of each of your Google Ads, comparing them to one another, and analyzing how your results change over time can help you determine which ads and keywords provide the best models for your future campaigns. 

Contact Forge Advertising today to learn more about SEM and other ways we can help you get the most out of your pay-per-click ads!