Why Do I Keep Seeing Ads for Weeks at a Time? Geofencing and Retargeting Explained
Do you ever feel as if you're being haunted by an ad? You visit a store or website, and for the next few days, all you see in every pop-up ad or online commercial is that particular brand. It's not just you, and you're not imagining things. You're experiencing a classic case of geofencing and retargeting.
Geofencing and Retargeting Explained
Geofencing is a digital, location-based advertising tool that has proven effective in helping consumers access goods and services in their immediate vicinity. The advertising mechanism works like this: marketers set up a virtual "fence" around a location. Anyone meeting who steps within that fence and meets the demographic criteria set up for the ad will begin seeing that ad.
A retargeting campaign then allows advertisers to track online behavior and follow up with users, continuing to target specific consumers and show them ads even after they've left the immediate vicinity. Working in tandem, these two approaches explain why, after visiting a store or website, you continue to feel haunted by it for days or weeks to come.
And while this level of personalization and persistence may sometimes feel uncanny, it's certainly effective.
How Brands Use These Tools Effectively
A few years ago, geofencing and retargeting were used successfully to connect with consumers attending the Nashville Farmers Market and the Wilderness Wildlife Festival in Pigeon Forge. Specifically, the campaign targeted people who loved the outdoors but did not currently have fishing licenses.
This successful marketing campaign saw 1.4 million impressions, led to 8,814 conversions to license purchases, and generated over $250,000 in revenue for the Tennessee Wildlife Resources Agency (TWRA)!
This is the kind of strategy Forge Advertising builds and executes for businesses aiming to grow their reach.
Let Forge Advertising Help
Smart geofencing and retargeting strategies can help you stay top-of-mind with your audience. Forge Advertising designs data-driven campaigns that reach the right people at the right time. With the latest tools in digital targeting, we help brands stay visible, memorable, and action-driven. Whether you're looking to increase engagement, boost conversions, or reconnect with potential customers, our team can craft a strategy tailored to your goals. Let’s build something that works—contact
Forge Advertising today.