With AI on the rise, you have got to stay on top of industry trends. According to Forbes, AI can be used to create state-of-the-art images, animations, and more for advertising, so creative industries are embracing these tools more than ever. But even though AI is useful, it doesn't mean human labor is obsolete. In fact, in creative industries, many companies are utilizing human and AI tools together—and we encourage creative companies to do the same!

Pros of AI and Human Creativity 

Since there are so many perks to both AI and human creativity, it's best to use both strategies, to optimize your content. Some of the strengths of AI include its speed, data-driven insights, scalability, and ability to check for errors. Some of the strengths of human creativity include emotion, intuition, and cultural nuance. With all these positive qualities combined, it makes sense that the best route is to combine both AI and human creativity. 

The Best Content Comes from Collaborations 

AI and human creativity make for the best content. While you might be worried about employing AI tools in your advertising strategies, it can make the world of difference, if you enhance your human-made creations with AI. At MIT, a research study shows how joint human- and AI-made content outperforms content made by just a human or just AI by a lot. With data to back it up, there's no reason to avoid creating content with both AI and human creativity. 

Choose Forge Advertising for AI and Human Content 

At Forge Advertising, we are committed to our clients, so we are committed to making human and AI made content, to ensure great results. Since Forge Advertising uses both human talent and AI innovation, we deliver high-impact creative solutions to our outstanding clients. For more information about our services, contact us.